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Mental Athletics Website Terms of Use

  1. Welcome to the Mental Athletics website operating at (hereinafter "the website").

  2. The terms of use and purchase detailed below and/or as specified from time to time on the website define the rights and obligations when using the website and when ordering the products offered therein.

  3. You are requested to carefully and thoroughly read these terms, as they constitute a binding agreement between you and the website management. The use of the website and/or ordering products from it signifies agreement to these terms and additional terms appearing on the website.

  4. The Mental Athletics website serves as a virtual store for selling online courses and personal coaching, as well as any other products the company chooses to sell through the website from time to time, and is subjected to all applicable Israeli laws. The website is owned exclusively by Gilead Friedman, registration number 011994613, situated in RIshpon, Israel, and is managed by him.

  5. For any questions, clarifications, or inquiries, you can contact the company's customer service directly via email at or through a private message on the Mental Athletics Facebook page.

  6. Certain parts of the website and this policy are formulated in a specific gender for convenience, but all references in the policy and website are directed to both men and women and to the singular and plural collectively.


  1. This policy serves as the legal basis for orders and browsing on the website and is the only document regulating the relationship between the company and the users of the website.

  2. The website management reserves the right to change the website's policy from time to time, add to it or subtract from it, regarding the entire website, parts of it, its features, or applications, at any stage at its sole discretion and without prior notice. The sole and full responsibility for understanding the following terms and using the website accordingly lies solely with the user.

  3. The website is offered for use by the user under the condition that he accepts, without alteration, the terms contained in this policy. If the user does not agree to the terms of the policy, in whole or in part, the user is not authorized to use the website for any purpose. The user's use of the website constitutes his agreement to all of these terms in full and without reservation. For the avoidance of doubt, the use of the website, including filling out electronic forms on the website and/or placing an order through the website and/or ordering any of the services provided by the website operator, constitutes the user's agreement to all its terms without limitation or reservation. The user declares that he has read this policy and agrees to all its provisions and terms, and that he and/or anyone on his behalf will have no claim, demand, or suit against the website, the company, the website management, or any of its employees or anyone acting on its behalf, in connection with the provisions and conditions of this policy.

  4. The chapter headings are provided for convenience and reference in the policy and do not serve as an interpretation thereof.

  5. Only the company's computer records regarding actions performed through the website will serve as prima facie evidence of the accuracy of the actions.

  6. The product images displayed on the website are for illustrative purposes only. It is also agreed and clarified that the company will make every effort to present its customers with accurate images as much as possible.

  7. The company will make every effort to ensure that the information presented on the website is the most complete and accurate information. It is clarified that inaccuracies or errors may appear in it, and the company shall not be liable for any consequences or related to them.

  8. All prices on the website are listed in Dollars on the products and exclude shipping fees (if shipment is needed).

  9. The website management reserves the right to update the product prices on the website and the shipping rates from time to time without prior notice. The effective price for an order you placed is the price published at the time you completed the order process (including providing credit card details). If the prices are updated before completing the order process, the customer will be charged according to the updated prices.

  10. The website management reserves the right to offer promotions, benefits, and discounts on the website. The website management may at any time terminate, replace, or change these promotions, benefits, and discounts without prior notice.

  11. For the avoidance of doubt, unless expressly stated otherwise, the company does not allow stacking of promotions and/or discounts, and they will not apply to existing promotions and/or discounts. In any case where multiple possible benefits exist, only one benefit may be redeemed at the time of purchase, at the discretion of the company.

  12. The terms of use of the website apply to the use of the website and the services included therein through any computer or other communication device (such as a cellular phone, handheld computer, etc.), whether over the internet or through any other network or means of communication.

Registration on the website and placing orders through the website

  1. Product purchase will be made by a registered customer by filling out the order form on the website. It is clarified that filling out all the details constitutes a precondition for placing the order. The website administration will not make any use of the customer's details except in accordance with the website's privacy policy, which is an integral part of these terms of use and purchase. In order to ensure the efficient and smooth processing of the order, it is important to provide all the required details on the website accurately. If incorrect or inaccurate details are provided during the order process, the company cannot guarantee that the products will reach their destination, and in any case, the responsibility for this lies solely with the customer. In the event that products are returned to the company due to incorrect details, the customer will be liable for payment for shipping and handling. It is important to ensure accurate and up-to-date information.

  2. Upon placing the order by the customer, the company will verify the details of the credit card, and upon approval of the order by the credit card companies, a notification will be sent to the customer confirming that the transaction has been approved. The details of the order as entered by the customer in the order form and recorded in the company's computers will constitute conclusive and final evidence of the transaction. In the event that the transaction is not approved by the credit card company, the customer will receive an appropriate notification and will be required to provide alternative payment methods.

  3. Approval of the purchase transaction is conditional upon the product actually being available in the company's inventory at the requested delivery date and/or at the time of the order. However, even if it is not stated that the product is unavailable in stock and the product has not been removed from the website until the order is placed, the company will not be obligated to sell the product, and the customer will have no claim or demand in this regard for any type of damage, whether direct or indirect, caused to the customer and/or to any third party. This is subject to the website administration refunding the customer any amount paid if indeed paid to the company and/or canceling the charge if made. It should be emphasized and clarified that there may be situations in which despite a specific item being displayed on the website as available in stock, it is not actually available, and cannot be provided - in such cases, the transaction will be canceled, and the customer hereby waives any claim in connection therewith subject to the refund of the amount paid to the company by her.

  4. Each customer is entitled to order a product and choose a desired destination for delivery by updating the desired destination in the order form, but the final destination for delivery updated by the customer will be preserved in the company's database as the customer's desired destination.

  5. It is emphasized that the company reserves the right not to approve an order from a customer for any reason whatsoever, at its sole discretion, including, but not limited to, in cases where:

  • During registration on the website, intentionally incorrect or inaccurate details were provided;

  • Actions or omissions were taken that harm or may harm the website or its administration, or any third parties, including its customers, employees, and suppliers;

  • The website's services were used to carry out an act deemed illegal under the laws of the State of Israel or to enable, facilitate, assist or encourage the commission of such an act;

  • The terms of this agreement, the terms of any of the binding documents, or the terms of any other online service offered by the website were violated;

  • There is a financial obligation to the company or its related companies and the obligation has not been met, despite the due date for payment having passed;

  • The customer's credit card has been blocked or restricted for use in any way.

  1. Upon registration on the website, the option to register for newsletters and receive updates from the company is offered. If the customer indicates that she is interested in receiving newsletters and updates as mentioned, and unless the customer requests to be removed from the mailing list as stated, the customer confirms that the website administration is authorized, but not obliged, to display or send the customer updates via the account on the website or via email, fax, SMS messages, and WhatsApp messages, including content updates, information about services and products, as well as services and products of others, promotions, website updates, and advertising, as implied by section 30a. of the Communications (Bezeq and Broadcasting) Law, 5742-1982.

  2. After payment details have been entered on the payment page, confirmation will be sent via email confirming receipt of the order details. It should be noted that this confirmation does not obligate the website administration to provide the products, and it only indicates that the order details have been received by the website administration.

  3. If it is found that the customer's credit card is invalid, or the credit card company does not honor the transaction, or PayPal (or any other available electronic service) does not honor the charge, or the requested product is not available in the company's inventory, the website administration will contact the customer to complete or cancel the transaction. If the PayPal payment option is chosen, the customer will be asked to enter the details of the existing PayPal account on the website or to open a new PayPal account. It is clarified that if payment is made through a PayPal account, the company will be able to collect payment for the products only after receiving approval from PayPal. The use and acceptance of approval are subject to PayPal's terms of use and privacy policy, and not to those of the website.


  1. The copyright to all the information appearing on the website, including images, media, articles, and text on the website, as well as the website design, all software applications therein, and any other modules related to the website, are the sole property of the company unless expressly stated otherwise. 

  2. It is not permitted to copy, duplicate, distribute, sell, market, or translate any information from the website, including trademarks, images, and texts, without the prior written permission of the company. No commercial use may be made of the data published in the database, the list of products appearing therein, or any other information published therein, without the prior written consent of the website administration. No data published for display on the website or any other service may be used without obtaining the prior written consent of the website administration and subject to the terms of that consent (if provided). The name Mental Athletics – Equestrians Mindset Training as well as the name of the site (, trademarks (whether registered or not), are all the property of the company's administration alone. They may not be used without prior written permission. To the extent that there are trademarks (including images, drawings, etc.) provided for publication by companies offering products and services for sale on the website, then those trademarks are the property of those companies, and may not be used without their consent. All textual content, icons, and any information and/or display appearing on the website, including graphics, design, verbal presentation, trademarks, logo marks including their editing and display on the website, are the exclusive property of the company and its owners. The website services may only be used for lawful purposes and in compliance with all laws. It is not permitted to copy and use, or enable others to use, in any other way, content from the website, including on other websites, electronic advertisements, print advertisements, etc., for any other purpose. It is not permitted to operate or enable the operation of any computer application or any other means, including Crawlers, Robots, and the like, for searching, scanning, copying, or automatically retrieving content from the website. In particular, it is not permitted to create and not permitted to use means as stated above for the purpose of creating a collection, archive, or database containing content from the website. Content from the website may not be displayed within a frame, envelope, or stealthily. Content from the website may not be displayed in any way - including through any software, device, accessory, or communication protocol - that alters their design on the website or detracts from any content therein, particularly advertisements and commercial content.

Return, Change, and Cancellation Policy

  1. Requests for a return, change, or cancellation of a transaction shall be communicated to the website using one of the contact methods listed in Section 5.

  2. Returns, changes, or cancellations of a personal training program will be allowed within 14 days from the date of booking, provided that the cancellation is made  prior to the commencement of the service.

  3. Returns, changes, or cancellations of an online course order will be allowed within 14 days from the date of course booking, provided that the purchaser has not accessed the online course. It is clarified that if after purchasing the online course, the purchaser accesses their personal area on the website using the personal password provided to them and views the online course, then the purchaser will not be entitled to a refund for the purchase of the course.

  4. The refund will be made using the payment method used by the customer for the order.

  5. If the return, change, or cancellation is requested after 14 days from the receipt of the order, it will be allowed at the sole discretion of the website.

  6. Return, change, or cancellation will be approved after the customer receives written confirmation from the website.

  7. The provisions of this policy are subject to the Consumer Protection Law, התשמ"ע-1981, and the Consumer Protection Regulations (Cancellation of Transaction), תשע"א-2010.

  8. The website will ensure the delivery of orders placed on the website within the agreed-upon times and dates at the time of ordering on the website.

  9. "Business day" - Sundays through Thursdays, excluding Fridays, Saturdays, holidays, and days when banks in Israel do not operate.


  1. The company does not store credit card numbers on its computers. The company employs the highest security standards to maintain the confidentiality of information and the privacy of its customers. The company uses PAYME with WIX, leading credit card processing and security companies in Israel, for the purpose of checking and securing information. PAYME complies with strict standards of information security according to the requirements of credit card companies (PCI level 1 standard). In cases beyond its control and/or resulting from force majeure, the company shall not be liable for any damages, direct or indirect, caused to the customer or any third party, if information is lost or accessed by an unauthorized party and/or used without authorization. The company undertakes not to use the registered customer's details on the website except for website operation purposes only, and to facilitate order processing and information transfer to the customer.

  2. The website management makes an effort to provide customers with proper service and high quality. However, the website management does not undertake that the service on the website will not be interrupted, provided as intended, without interruptions, will be secure and error-free, and will be immune from unauthorized access to the website's computers, damages, disruptions, malfunctions, including hardware, software, or communication lines to the website, by the website management or its providers. The website management shall not be liable for any messages received or sent through the website (including messages sent to customers by other users through the website's services), the content of such messages, or any computer files attached to them, the operation of any such file, its effect on the user's computer, and any damage, loss, inconvenience, mental anguish, etc., direct or indirect, caused to the user or any third party due to messages received through the website's services or sent through it.

Governing Law

  1. This Agreement shall be governed by and construed in accordance with the laws of Israel. Any dispute arising out of or relating to this Agreement shall be subject to the exclusive jurisdiction of the courts of Israel.


  1. The Owner reserves the right to amend this Agreement at any time. Any changes to this Agreement will be effective immediately upon posting on the Website. Your continued use of the Website after any such changes constitutes your acceptance of the revised Agreement.


  1. This website contains links ("Links") to other websites ("Third Party Sites"). The links are intended for the convenience of the company's users only. The company is not responsible for the content, information, and/or advertisements found on Third Party Sites. Third Party Sites are not under the control of the company, their contents are not endorsed or supervised by the company, and the mere inclusion of a link to them does not indicate the company's consent to their content and/or constitute a guarantee of their reliability, timeliness, legality, compliance with privacy laws, and any other aspect related to their operation. It is clarified that the company is not responsible for the content of those websites to which the links on the site lead, and is not responsible for their use and/or reliance on them. The company reserves the right to change, add, and remove links from time to time at its sole and absolute discretion, and also reserves the right to refrain from adding new links, all at its sole and absolute discretion. The information found on linked websites is the sole responsibility of the owners of the linked websites. The company is not liable for any direct or indirect loss, damage, or harm caused as a result of relying on information provided on linked websites or using it. Links to Third Party Sites should not be construed as approval, recommendation, or preference by the company for those sites, including documents and/or information and/or any other material contained therein, the operators of Third-Party Sites, or the products displayed on them. At the time of inclusion of any link on this site, it was found that the information on the Third-Party Site linked is suitable for the purposes of the site, and that the link itself is correct. However, changes may have occurred on the linked Third-Party Site over time. If the user believes that a linked Third-Party Site and/or the information contained therein are not suitable for this site and/or the company's purposes, or if it is found that the link is incorrect, the user is requested to inform the company. No link should be established between the site and any other site containing pornographic content, content encouraging racism, violence, or unacceptable discrimination, content contrary to the law, content whose publication is contrary to the law, or content encouraging activities that are contrary to the law.

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